eLAMBS Cloud ERP solution
eLAMBS is a cloud-based ERP solution tailored for the apparel wholesale industry. The platform supports comprehensive business operations—from inventory and order management to client communication and performance tracking.
My Role
Objectives
Core Features of eLAMBS
eLAMBS is a feature-rich enterprise platform designed to meet the operational needs of fashion wholesalers. Some of its key modules include:
- Inventory Management
Real-time stock tracking, warehouse transfers, backorder alerts, and variant-level inventory visibility - Order & Fulfillment
End-to-end workflow from order intake to shipment, invoicing, and returns processing - Product Information Management
Centralized management of styles, seasonal catalogs, and pricing rules - Customer/Account Management
Buyer-specific order history, credit terms, and custom deal conditions - Reporting & Analytics
Sales performance, inventory trends, and operational insights for informed decision-making
Key Deliverables & Solutions
1. Enterprise Platform UI Enhancements
eLAMBS UI Enhancement
1. Header Reorganization
- Relocated the top navigation bar for better clarity and hierarchy
- Removed breadcrumb elements to reduce visual noise
- Expanded dropdown menu area for easier access to sub-sections
- Moved account-related links (e.g. Help, Profile) to the right side for better usability
2. Module Visual Refresh
- Updated module colors to differentiate sections more clearly and improve visual recognition
3. Side Menu Area Improvements
- Highlighted the current page in the left menu to improve orientation
- Applied a distinct background color to the sidebar to separate it from the content area
4. Unified Form Element Design
- Applied consistent styling across all form elements for a cohesive UI
- Expanded content area space to accommodate data-heavy workflows
2. Landing Page Design & Messaging
“This landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign, especially for FashionGo vendors. It’s where a visitor “lands” when they have clicked on banner advertising in the FashionGo vendor admin website. It also introduces eLAMBS modules: FashionGo, Online Shop, and Tradeshow.”
- Defined content hierarchy and conversion goals
- Designed responsive layout with modular sections
- Authored feature-oriented messaging with visual storytelling
3. Marketing Campaign Creative
Outcomes & Reflections
Working within the constraints of an existing product used by real customers, I knew that sweeping changes weren’t feasible given development bandwidth and business priorities. Instead, I focused on identifying high-impact yet low-effort opportunities to improve the user experience.
I started by addressing key pain points in readability and clarity. Typography was updated for better legibility, and I applied a more vibrant and modern color palette to make the interface feel livelier and more accessible. I restructured the layout to present information more clearly, introduced improved spacing and visual hierarchy, and streamlined crowded screens into more focused, task-oriented views.
Beyond visual changes, I also rethought parts of the navigation structure to reduce friction, enhanced form elements for consistency, and introduced subtle but meaningful functional improvements to support daily workflows.
As a result, users reported a smoother, cleaner, and more approachable experience, noting that the system felt easier to use without needing re-training. Internally, the project gained praise for balancing design improvements with technical feasibility—a critical factor in enterprise environments.
In parallel, I spearheaded the design and production of eLAMBS' first-ever public-facing marketing assets, including a landing page and social visuals. These efforts helped strengthen brand perception, support vendor onboarding, and drive visibility across key channels. While not formally tracked, internal teams noted noticeable increases in traffic, engagement, and platform sign-ups during the launch period—indicating the campaign's positive impact.
Ultimately, this project taught me how to deliver practical, high-leverage design improvements in legacy systems, and how thoughtful UX and brand communication can work hand-in-hand to support both user needs and business growth.